How We Do It
For any size client with any size budget, Walt Klein Advertising approaches all communications projects using a collaborative process that includes several key milestones:
- Discovery: We conduct client discovery sessions between our strategy and creative teams and key client stakeholders.
- Research: We use anything and everything we can within a given budget to research the target audience. This could include pouring over existing research data, holding brown bag lunch conversations with customers, conducting telephone or web survey research, or testing product and brand messaging in formal focus group settings.
- Messaging: We develop strategic messaging and creative brief documents that get all team members, including the client, on the same page as to what the communication is trying to achieve.
- Concepting: We use the expertise of all team members to concept around the key message, keeping in mind that we never know where a great idea might come from.
- Development: We develop and test the great ideas and use only those that stick and produce results.
- Evaluation: We evaluate each campaign or project to determine how to refine the next to make it even more successful.
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