Case Studies
Vote Yes on C&D
Moving Colorado Forward - Referenda C asked Colorado voters to give up tax rebates for five years — a tough sell. But the spending limit “time out” proposed by the Legislature was crucial to give Colorado time to catch up and to fix a constitutional glitch that threatened state services. Using intensive market research, Walt Klein Advertising developed a campaign theme to convey to voters what their sacrifice would do: “Move Colorado Forward.” The theme was applied across direct mail, radio, TV and Internet advertising. Referenda C passed by a margin of 52 to 48 percent.
